The UX discipline is a process and not a task. It is also not something you sprinkle onto an idea or a product to magically make it more effective. Like any good story, there are different components that help create a flow and a journey. As a storyteller, my approach in creating a user-centric product always begins by discovering new things, defining the areas of opportunity, developing a robust prototype, and learning from all the above.
Ask questions, gather data, research the market, analyze findings, learn who the users are.
Pains & pleasures, Context, Behaviors, Competitive Audits, Heuristic Analyses
Synthesize the data and build a framework. Analyze the qualitative and quantitative information.
Problem Statement, Project Scope, Formulate an Approach, Success Metrics, Information Architecture, Personas & User Journeys
Ideate design solutions, create prototypes, and test the prototype. Iterate based on testing results.
Design Studio, Wireframe, Prototype, Feature Prioritization, Content Strategy, Usability Tests, User Flows
Further synthesize all the data up this point and apply new learnings.
Collaborate, Insights, Communicate Designs, Synthesize, Iterate, Deliver