Research centered design.

LET'S FIND OUT WHO LET THE DOGS OUT AND VICTORIA'S SECRET THROUGH SOME GOOD UX RESEARCH.

 
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Recent work


 
 

BMW

UX Designer

Build your ultimate driving machine.

 
 
 

BMW

UX Designer

Getting behind the wheel of the perfect BMW may be closer than you think.

 
 
 

AllState

UX Designer, Visual Designer

Protect the stuff you love with renters insurance.

 
 
 

WIndstream

UX Designer, Visual Designer

we're more than a service provider.

 
 
 

Croissant

UX Designer, Principal Visual Designer

Workspaces on demand.

UX Process


 

The UX discipline is a process and not a task. It is also not something you sprinkle onto an idea or a product to magically make it more effective. Like any good story, there are different components that help create a flow and a journey. As a storyteller, my approach in creating a user-centric product always begins by discovering new things, defining the areas of opportunity, developing a robust prototype, and learning from all the above.

 
 
 

Discover

Ask questions, gather data, research the market, analyze findings, learn who the users are.

Pains & pleasures, Context, Behaviors, Competitive Audits, Heuristic Analyses

 
 

Define

Synthesize the data and build a framework. Analyze the qualitative and quantitative information.

Problem Statement, Project Scope, Formulate an Approach, Success Metrics, Information Architecture, Personas & User Journeys

 
 
 

Develop

Ideate design solutions, create prototypes, and test the prototype. Iterate based on testing results.

Design Studio, Wireframe, Prototype, Feature Prioritization, Content Strategy, Usability Tests, User Flows

 

Learn

Further synthesize all the data up this point and apply new learnings. 

Collaborate, Insights, Communicate Designs, Synthesize, Iterate, Deliver