“We believe capital can work to
benefit all of society.”
Morgan Stanley's devotion to thought leadership in the financial sectors are equally represented in their consumer web experience, along with their proprietary internal enterprise solutions. Striking the balance between two distinct audiences, design systems, and multiple business entities proved to be a unique but rewarding challenge
Morganstanley.com
Morganstanley.com is Morgan Stanley actively presents themselves as a source for information, inspiration, advice, and thought leadership. MS.com is a dynamic web experience that is driven by rich media and vibrant imagery to put their best foot forward while actively presenting a more human side to the world of investing.
Iterations and improvements are constantly done to the web experience to deliver content in new and engaging ways.
Investment Management
Increasing demand for more financial tools and resources have challenged MS to repurpose proprietary tools for consumer use. Redesigning various calculates once only used by financial advisors is now readily available to those seeking to take investment strategies into their own hands.
Wealth Management
Various business units within Morgan Stanley have begun to cross the boundaries of traditional financial advising into the realm of digital self-service platforms. Tools made available include online repositories, friendly landing pages, and an interactive mobile application with a user-friend onboarding experience.
Design System
As MS.com led the charge in the digital transformation of the greater Morgan Stanley entity, design systems were being reevaluated to unify all of the separate business sectors to share in one identity. Wealth management, investment management, investment banking, and sales & trading have been operating on unique branding. While certain visual elements helped gave a sense of unity, there was still a large disconnect between the entities and underwent a thorough design language evaluation.
