MEET JONATHAN BAEK

Pronounced "beck" like the beer.

Hi! I’m a product design leader with over 9 years of experience in user experience design, helping teams build thoughtful and intuitive digital products that solve the world’s toughest problems. I’ve worked across in-house teams, agencies, and consulting settings—meaning I’ve seen it all: the scrappy startups, the slow-moving enterprise giants, and everything in between.

Over the years, I’ve designed for a wide range of industries, including the public sector, healthcare, biotech, financial services, automotive, e-commerce, and more. Each has taught me something new about people, systems, and what it means to create meaningful experiences.

I’m a calm, level-headed leader who doesn’t flinch at ambiguity. I enjoy bringing structure to chaos, asking the right questions, and helping teams move forward with clarity (and ideally, a little less stress). I care deeply about building not just great products—but strong, curious, kind teams.

I believe the best design feels invisible, but leaves a lasting impact. And if it makes someone’s day a little easier (or even a little more delightful), then I know we’re on the right track.

Adventures, Appetite, and a Bit of Dog Hair

When I’m not designing, you’ll usually find me hanging out with my two pugs (who run the household, if we’re being honest), planning my next adventure, or happily eating my way through a new city. I’m a firm believer in work-life harmony—and that good design and good food both require curiosity, creativity, and a little bit of mess along the way.

From my past life